SCU A Cappella

Branding

I was contacted to design the new official logo of SCU A Cappella, which was then implemented in January 2023. To do so, I communicated with SCU A Cappella leadership frequently, provided multiple logo variations for the client, & revised the logo based on feedback from client. Once the final logo was decided, I created several designs for use in marketing. Stickers were eventually created and distributed by SCU A Cappella with my designs.

SCU A Cappella Instagram (Logo Highlight)

Logo drafts presented to the client.

Final logo & marketing usage.

Merchandise

In order to raise funds for SCU A Cappella, I was contacted to design merchandise for SCU A Cappella using the logo I made. Again, I communicated frequently for feedback and provided multiple merchandise variations for the client.

Once the final merchandise was decided, the president of A Cappella and myself managed finances and ordered the merch. When it arrived, I took photographs of SCU A Cappella members and made a post and story for the official SCU A Cappella Instagram.

SCU A Cappella Instagram (Merch Highlight)
The hoodies were then sold in a limited time run to parents and students at SCU A Cappella's Parents Weekend concert. The hoodies were a success, generating hundreds of dollars for SCU A Cappella in profit.

Hoodie Mockups & Final Designs