Equation2Success

Through the Frugal Innovation Hub at Santa Clara University, I worked with the local company Equation2Success, translating and visualizing Equation2Success' initial goals into a real-world app aimed for implementation at local LA schools.

I designed the Figma app wireframe with 2 teammates, and iterated the app based upon Equation2Success & FIH team member feedback through weekly meetings.

"Public elementary and middle schools in the US encounter multiple challenges to better serve their students. From financial problems to a lack of infrastructure to internal information management. The Equation2Sucess app seeks to provide a technological tool for elementary and middle schools located in disenfranchised areas of L.A., California. USA to identify and keep track of internal cases of students such as bullying, academic deficiencies, or classroom issues. The app will also track and share successful cases where issues got solved so best practices can be shared The goal of the app is to build a community support network within schools that involves all stakeholders to solve students’ issues." (Global Digital Transformation Clinic Projects)

Figma workspace for the EQ2S app.

Equation2Success Pitch Video

After the development of the app visualization, I was called upon to develop and create a pitch video for the app using the Figma prototype.

In this project, I determined the necessary features to showcase whilst considering time constraints and the audience of the video (potential stakeholders for the app). I then created a general outline and shotlist, and recorded all app screens along with a scripted voiceover using OBS and a Yeti Blue microphone.

Using Premiere Pro, I cleaned up the recorded audio and created custom phone mockup and text animations to grab the user's attention. I consistently kept a clean and professional look throughout the video. Finally, I created the video's thumbnail and presented the final video to Equation2Success. Throughout the whole process, I consistently asked Equation2Success for feedback, and updated the video's showcased features, script, visuals, and thumbnail according to the comments received.

In the end, I consistently communicated with Equation2Success to deliver a concise and clear video that explains the main features and purpose of the EQ2S app, educating and engaging stakeholders for future interest and investment in the project.